As Rebecca Lieb once said: “Content is the atomic particle of all digital marketing.” However, although the use of social media marketing by small and medium-sized businesses (SMB) is on the rise this year, not many organizations take this type of marketing seriously.
In fact, out of 77.6% of SMBs who claim to use social media as a part of their advertising campaigns, merely 32% invest in quality online marketing. This one of the biggest mistakes small business make because 7 out 10 customers prefer a business with social media presence.
In other words, due to a lack of a well-designed marketing strategy and personalized customer care, business owners cause a major leak in revenue.
That being said, there is a way to efficiently optimize your internet marketing efforts. But first, what are your company’s biggest advertising challenges?
Research & Accurate Data
Did you know that one of the top concerns of 66% small business owners is finding new clients? Which corresponds to HubSpot statistics that suggest generating traffic and leads is the main problem for 63% of companies.
In order to fix this issue, you need to back up your content creation with research and accurate data. Having an insight into the market, your consumers’ shopping histories, their preferences, and thoughts they share about your small business is the only way to make sure the advertising content has the value to match the company’s long-term goals.
Why? Because internet marketing requires comprehensive data analysis which is always an excellent and affordable investment, considering the benefits you will get in return.
Use All the Perks of Social Media
Once you have the valuable content mapped out, it’s time to discover the true benefits online platforms have to offer. According to SMBs marketing charts, Facebook continues to be the prominent platform with more than 3 million active advertisers, followed by LinkedIn and Twitter.
Though as a small organization you might not have financial assets to spare on huge campaigns, you can always take advantage of Facebook and Google paid ads, especially when they offer discounts.
In addition, if you haven’t done this already, open a business account on all available social media networks and regularly share images, articles, and videos.
This year, video content represents the majority of all internet traffic and by 2019, Cisco estimates that videos will make up 80% of it. Hence, use it wisely as 76.5% of marketers say video marketing has a direct impact on SMBs.
Learn to Leverage Internet Platforms
Since we’ve already covered the importance of having a Facebook page and using Facebook advertising, it’s time to shift our focus to other vital platforms that also have a lot to contribute to your business growth.
If your organization sells products that can be visually enhanced and presented via quality images, it’s important to constantly post those pictures on Instagram and Pinterest. Both of these platforms have a large base of followers, and a large female audience in particular.
Nevertheless, targeting customers via marketing can’t go without email campaigns. Actually, for every dollar you spend on email marketing, you can expect to gain a return of approximately $38. Then again, this is not a surprise as email advertising drives customer attention and lead conversions.
Loyal consumers are the base of thriving businesses. Nowadays, it’s important to engage customers via quality content and a strong social media presence. In other words, the path to becoming a successful entrepreneur is paved with clients’ preferences and corresponding offers that are accurately advertised online.
However, marketing can be quite expensive and tricky, especially when it comes to leveraging technology and using the power of the internet for turning leads. So, to recapitulate, invest in research, use paid ads, apply alluring promotional imagery and content on popular platforms such as Facebook, and follow up on your digital marketing through personalized email campaigns.
But don’t forget to also interact with clients, open social dialogs, and remind them of the company’s products and services. Why? Because digital marketing campaigns lose their worth if viewers and prospects feel disrespected or unappreciated.
These are three vital steps SMBs should include in their marketing plan. Numbers don’t lie, so use digital assistance to gain a broader business awareness. Empower marketing management with valuable data to create target campaigns that will definitely hit the target.
After all, that’s what customers prefer and spenders willing to buy your services or products support the expansion of your company.
Jacob Haney is a content marketer presently working with Research Optimus, a business research outsourcing company. A writer by day and a reader by night, he is loathed to discuss himself in the third person but can be persuaded to do so from time to time.